Lauded architect and designer Ron Arad has diversified into fashion, with his first collection of eyewear and sunglasses. Known for his organic, curvilinear forms, the multidisciplinary designer has employed a similar aesthetic with his new venture, called PQ Eyewear (because, says Arad, ‘when you write the letters pq, you draw a pair of glasses whether you like it or not’).
The line is quite a departure from standard shades. Shapes are striking, distinctive; with a bold use of colour and a mix of materials, such as lightweight, durable titanium, rubber and brightly coloured acetate. The resulting designs are imbued with Arad’s trademark playfulness and individual sense of style, and use innovative design solutions to improve the functionality.
His previous work is varied; a portfolio that ranges from chairs and shelving to an opera house and an iconic design museum. With eyewear, he has gone back to scaled-down works, to detail. It was an idea that kept returning to him, he says; he could not understand why there are so few innovations in this field today, compared with in the 20th century. So he created a collection of 23 designs with numerous variations of material and colour.
Each pair is named after a London Underground station, though the connection is not always obvious. ‘Sometimes it is random,’ says Arad. ‘A very loose, half-joking reason for the name. For example, this frame is called Liverpool Street, because it reminds us of John Lennon’s glasses.’
True to the architectural approach, function is as vital as form. With the ‘Corbs’ range – a rounded style inspired by Le Corbusier – a new style of hinge does away with the usual pin-and-socket, which is often the first thing to break on a pair of sunglasses. While the ‘A-frame’ designs, with sprung wire arms, are adjustable to fit the individual, because ‘no two heads or noses are the same’.
PQ Eyewear by Ron Arad, from £498; for stockists or more information contact http://www.pq-eyewear.com or call 020 7267 8973.
Pictured: the Notting Hill Gate 1107